Hi Everyone,
I'm Jeanette Quillen the owner, formulator, and herbal expert behind 
I have a strong conviction that living a more natural and environmentally friendly life is worth the effort, and I share those ideas with you through our products and research.
My "Ah ha" moment was almost 15 years ago, after a long career of working in the corporate world.  I was standing in the isle of a big box store, shopping for a skin care product.  I've always been a stickler for research, and became frustrated with the options.
It was a moment of confusion: Why do the labels offer the desirable ingredients (vitamin c, retinol, kinetin, etc.) but also list some pretty unhealthy ingredients?  How can those work tell together?  Do they even offer a decent amount of the "good ingredients"? Does the bad ingredient cancel out the good ingredients, and if so, how do these companies get away with this? 
Big manufacturers generally need to use these chemicals and harsh synthetics to mass produce and keep products on shelves and in homes for long periods of time.
So I devised a way to effectively and professionally produce products at a optimal pace without the dangerous chemicals and synthetics.
The main key to that is refusing to stock our products on store shelves, but only offering as a online "made to order" experience.   To take the fear of of this for anyone - we decided we needed to offer free shipping in the US, free returns, affordable prices, free samples, and an easy no nonsense checkout experience.  To reduce fear even more, I answer every email or chat personally, so you know who you're dealing with and know you won't be outsourced to a strange call center that doesn't know the products inside and out.
With every order that's placed online from so many countries around the world, we can professionally batch your order and ship it out within 24-48 hours.
Our products are chemical free, synthetic free, paraben free, cruelty free, and filler free.
What does filler free end up meaning?  There's no water and not an excessive amount of carrier ingredients in our products, so it's highly concentrated and designed to have a quality shelf life. 
We also push the limits on active ingredients versus carrier ingredients.  Which means you'll get the most of the ingredients you really want to help you achieve your skin care goals.

But more about me.

I've been with my husband for 27 years, and we live in the Atlanta area.  We have three sons and two special needs dogs.  I drive an electric car, buy whatever I can second hand or from a consignment shop, and recycle everything I can get my hands on, which can be annoying when someone finds me rummaging through their garbage for more recyclable items.
I love to walk, jog, hike, do yoga, read historical mysteries and thrillers, listen to podcasts, audio books, drink coffee, tea, and cook. 
Aside from being passionate about botanical studies and research, I'm an avid fan of world history.
I still have a Harry Potter ringtone on my phone, love funny pet videos, and cry during holiday commercials.  Everyone does that, right?
You can reach me directly for any reason at or 770-568-8921.