How to Apply a Face Serum: Benefits, Timing & Tips

how to apply a face serum
How to Apply a Face Serum: Benefits, Timing & Tips

How to apply a face serum, when to moisturize, should you really use a toner – these are all common skin care questions that we attempt to address here with our experts, and here we will address how to apply a face serum and when it’s the best time to do so.

Our Hyaluronic & Multi Peptide Face Serum with sea extracts and hyaluronic acid is the ideal serum for just about everyone, as it's entirely plant based with effective ingredients you'll love.

Benefits of Using a Face Serum

Face serums are an important step in the skin care process. They normally include a range of ingredients that are meant to help you effectively reach your particular skin care goals, depending on the serum you choose. These are the primary benefits to using and applying a face serum:

Formulated for easier absorption. Serums contain very little if no wax and or heavy butters, and are mainly comprised of extracts, light oils, and or aloe – along with the active ingredients that are meant to help you reach your skin care goals. So they tend to be fairly light in texture, not heavy and thick. This makes them optimal for skin absorption. In addition, they have a smaller molecular weight, which allows them to be absorbed deeply into the skin.

Focuses on Specific Goals. Whether you want to reduce skin spots, discoloration, wrinkles, skin sagging, crepey texture, dryness, acne – or all of the above – face serums have the power to help you reach these goals.

Adds protection. Face serums can often include ingredients to help add protection to the skin. Antioxidants are very protective of the skin and a great choice for face serum. They can help reduce the environmental effects to the skin.

Immediate visible benefits. Applying a face serum can create visible and immediate results, like skin plumping, wrinkle smoothing, face firming, and a glowing appearance.

Boosts skin hydration levels. When your skin hydration levels are sufficient, your skin can actually use it’s energy to produce collagen and elastin, as it's designed to do. When it is not sufficiently hydrated, it spends it’s energy on trying to protect the skin and function on an very basic level, without much regeneration or rejuvenation at all. Using a serum helps boost your hydration levels so that it can work it’s magic and give your skin a nudge to make that necessary collagen and elastin.

Can speed up your skin improvements. It’s imperative to find skin care products that work for you and applying a face serum can help you see improvements quicker than if you skipped this option.

Our Hyaluronic & Multi Peptide Face Serum with sea extracts and hyaluronic acid is the ideal serum for just about everyone, as it's entirely plant based with effective ingredients you'll love.

When to Apply a Face Serum

Our experts suggest adding a face serum after cleansing and moisturizing, because serums are typically formulated with smaller molecular weight actives than moisturizers, allowing them to penetrate into deeper skin layers than some moisturizers might have the ability to do, giving them the advantage to do their job quite efficiently after moisturization.

Others may suggest something different, and in the end, it's really up to you and your preference.

If it means you're going to enjoy the process more and stay consistent with the products you've chosen, then you make the call based on your own personal preferences.

How to Apply a Face Serum

We typically recommend that serums are applied a couple drops at a time to fingertips, to be pressed into and tapped onto skin. Moisturizers can be quite different. When applying a moisturizer, it’s best to gently apply it in upward sweeping motion onto your skin. As with all skin care applications, take some time to determine what is going to bring you the most effectiveness and satisfaction.

Optimal Face Serum Ingredients to Consider

Retinol. Increases collagen production. Retinol is vitamin A which is a natural ingredient, not to be confused with the prescription drug Retin-A.

Antioxidants. Antioxidants are excellent for the skin because they help protect the skin's surface from oxidative damage caused by free radicals and environmental aggressors like UV and pollution. Antioxidants are can be found in many of our skin care products. Some great antioxidants to try are: rhodiola rosea, algae, alpha lipoic acid, bilberry, cranberry, and coffee – just to name a few.

Vitamin C. Known to prevent aging of the skin and also to repair damage.

Glycolic Acid. Our glycolic acid is of high quality and benefits skin greatly by gently exfoliating layers of the skin to remove hyperpigmentation, the signs of aging, and helps keep pores unclogged which can lead to less breakouts and clearer skin.

Hyaluronic Acid. Has the incredible ability to hydrate and repair skin. Hyaluronic Acid can reduce fine lines and wrinkles, help skin retain moisture, and create a plumping effect. When the skin is properly hydrated, increased skin cell production can occur, since the skin isn't spending it's energy on fighting dehydration.

Salicylic Acid. Salicylic acid is a naturally occurring compound, which can be isolated from the bark of the willow tree. Salicylic acid penetrates into your skin and works to dissolve the dead skin cells clogging your pores.

Niacinamide. Improves skin color, decreases inflammation, improves blotchiness, and can lighten skin per the National Library of Medicine.

Our Hyaluronic & Multi Peptide Face Serum with sea extracts and hyaluronic acid is the ideal serum for just about everyone, as it's entirely plant based with effective ingredients you'll love:


The benefits of including a face serum in your skin care routine are significant, and they feel fantastic when applied. Give our Hyaluronic & Multi Peptide Face Serum a try and let us know what you think.

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Jeanette @

I'm a formulator and skin care expert, wife, parent, and fur baby mom. I specialize in active ingredient research and studies, and share that information with you via our blog and products. Please reach out anytime you have questions!

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